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This is a re-print of a message I sent out about two years
ago. These bear repeating ...
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Hi Everybody,
We all want NEohioPAL to be as effective as possible. Ironically, the more postings that go out, the more likely you all will delete the majority of them without reading them. So, here are a few guidelines (not rules, just guidelines) to improve everyone's experience. 1) When posting, less is more. Instead of sending out the same message every other day, limit it to once a week. 2) Your subject line is the most important part of the message. Subscribers will decide whether to open your message and read it based on how personally relevent it is. Even if they don't open your message the subject line is a summary of your message and they will read that, so make the most of it. Make sure you include the producing organization and event, and any other important information. IE - "BOGO for Sunday's performance of The Iceman Cometh at North Coast Rep" 3) Use a prefix in the subject line to let people know what it is about, AUDITION:, OPENING:, SALE:, FREE:, WORKSHOP:, POSITION NEEDED:, PROP NEEDED:, ACTOR NEEDED:, GUITARIST NEEDED, etc. That's it. Thanks! Fred Delicious ideas to please the pickiest eaters. Watch the video on AOL Living. |