RE: [PRAM] Wire Services-Have You Used Them?

"Gayle Shupack" <gshupack@mercermuseum.org> · Wed, 4 Oct 2006 14:28:06 -0400

Thanks.  This is great info.

Gayle Shupack
Marketing and Public Relations Coordinator
Bucks County Historical Society
Mercer & Fonthill Museums
84 S. Pine St., Doylestown, PA 18901
Phone: 215-345-0210 x 131
Fax: 215-230-0823
E-mail: gshupack@mercermuseum.org
www.mercermuseum.org

-----Original Message-----
From: pram-bounces@listserve.com [mailto:pram-bounces@listserve.com]On
Behalf Of Sterbenk, Yvette M.
Sent: Tuesday, October 03, 2006 9:15 AM
To: Museum PR &amp; Marketing
Subject: RE: [PRAM] Wire Services-Have You Used Them?

Hi -

I just read yesterday that PR Newswire acquired US Newswire, so I think
the choice is gone there.

I agree that a targeted campaign, with an investment in Bacons, is
better for most news outreach.  However, I've had great luck in the past
for consumer clients with distributing a fun photo on PR Newswire (cute
kids, furry animals or unusual shots have mass appeal!). 

Compelling photos tend to get picked up as fillers in print media and
(with the right caption) are often more effective than an article
placement.

Yvette Sterbenk
Communications Manager
The Corning Museum of Glass
www.cmog.org
Office: 607.974.8124
Cell: 607.368.1026
Fax: 607.974.8310

-----Original Message-----
From: Howard White [mailto:HWhite@nmwa.org] 
Sent: Friday, September 29, 2006 10:05 AM
To: gshupack@mercermuseum.org; Museum PR &amp; Marketing
Subject: RE: [PRAM] Wire Services-Have You Used Them?

I've found US Newswire to be a better disseminator of press releases
than PR Newswire. I've used it not only for museum/arts purposes, but
when I worked environmental/animal advocacy positions. 

However, for a small museum like Mercer whose reach is probably
local/regional, you'll have to balance the cost versus efficacy of using
a newswire. 

Howard White
Director of Marketing and Communications
National Museum of Women in the Arts
1250 New York Avenue, NW
Washington, DC 20005
202-783-7983 phone
202-393-3235 fax
hwhite@nmwa.org
www.nmwa.org

-----Original Message-----
From: pram-bounces@listserve.com [mailto:pram-bounces@listserve.com] On
Behalf Of Gayle Shupack
Sent: Wednesday, September 27, 2006 10:04 AM
To: pram@listserve.com
Subject: [PRAM] Wire Services-Have You Used Them?

For a public relations campaign for the Mercer Museum, we
would like to use the regular channels to put out our news releases, but
we were also thinking of using a wire service like PR Newswire.  Has
anyone used a wire service before? Which wire service do you recommend?
Did you find it to be a useful tool to get out the word about your
museum?  Is it cost effective?

Any help you could provide would be greatly appreciated.

Thanks.

Gayle

Gayle Shupack
Marketing and Public Relations Coordinator
Bucks County Historical Society
Mercer & Fonthill Museums
84 S. Pine St., Doylestown, PA 18901
Phone: 215-345-0210 x 131
Fax: 215-230-0823
E-mail: gshupack@mercermuseum.org
www.mercermuseum.org

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