In evaluating such surveys, one must also consider that audiences
find information where it is. For example, if programs aren’t advertised on
radio, then people will not say they got their program information from radio. That
doesn’t mean they would not, for example, respond to ads on NPR were they
there. And radio is a medium that generates more a kind of general awareness/context
than specific information. I always think a mix is good, with an exponential
effect from using different kinds of media (carefully researched and selected,
of course).
David Manning
Director of Media Relations and Marketing
CUNY Graduate Center
(212) 817-7177
dmanning@gc.cuny.edu
From: pram-bounces@listserve.com
[mailto:pram-bounces@listserve.com] On Behalf Of Richey, Wanda
Sent: Tuesday, August 05, 2008 10:52 AM
To: swilkening@verizon.net; Museum PR & Marketing
Subject: Re: [PRAM] Surveys on Audiences' Media Preferences?
Thanks so much, Susie. Your report was helpful. No
surprises except for the radio advertising. I really thought it was more
popular.
Wanda
Richey
Public
Relations
Museum
of Florida History
500
South Bronough Street
Tallahassee,
FL 32399-0250
850.245.6400
www.museumoffloridahistory.com
Please take
a few minutes to provide feedback on the quality of service you received from
our staff. The Florida Department of State values your feedback as a customer.
Kurt Browning, Florida’s Secretary of State, is committed to continuously
assessing and improving the level and quality of services provided to you.
Simply click on the link to the "DOS Customer Satisfaction Survey."
Thank you in advance for your participation. DOS
Customer Satisfaction Survey
From: pram-bounces+wrichey=dos.state.fl.us@listserve.com
[mailto:pram-bounces+wrichey=dos.state.fl.us@listserve.com] On Behalf Of Susan
Wilkening
Sent: Tuesday, August 05, 2008 9:25 AM
To: Museum PR & Marketing
Subject: Re: [PRAM] Surveys on Audiences' Media Preferences?
Hi
Wanda -
Great question. We have asked about how people hear about programs and
events in a couple of our industry surveys.
In our national study of outdoor history museum visitors, we found that older
respondents still rely heavily on newspapers and magazine article, guidebooks,
and word-of-mouth. The responses of those in their thirties, however, are
dramatically different with the Internet coming in on top.
There is a complete write-up of our findings can be found on our blog. To
go straight to that article, go to http://reachadvisors.typepad.com/museum_audience_insight/2008/06/getting-the-word-out.html.
Additionally, we asked a similar question in another study that we are
analyzing now. When we release those results this fall we will
undoubtedly do another brief write-up, confirming these results and/or
dissecting the differences.
Feel free to get in touch if you have any questions or comments.
Susie Wilkening
Reach Advisors
susie@reachadvisors.com
Richey, Wanda wrote:
I would also like to receive
information about the public’s media preferences. At the Museum of
Florida History in Tallahassee, we try various methods of advertising and we
usually gear it according to what type of event is being advertised. We
conduct many surveys, but have failed to ask a question about a media
preference.
Wanda Richey
Public Relations
Museum of Florida History
500 South Bronough Street
Tallahassee, FL 32399-0250
850.245.6400
www.museumoffloridahistory.com
Please
take a few minutes to provide feedback on the quality of service you received
from our staff. The Florida Department of State values your feedback as a
customer. Kurt Browning, Florida’s Secretary of State, is committed to
continuously assessing and improving the level and quality of services provided
to you. Simply click on the link to the "DOS Customer Satisfaction
Survey." Thank you in advance for your participation. DOS
Customer Satisfaction Survey
From: pram-bounces@listserve.com
[mailto:pram-bounces@listserve.com]
On Behalf Of Christine Lee
Sent: Thursday, July 31, 2008 4:23 PM
To: pram@listserve.com
Subject: [PRAM] Surveys on Audiences' Media Preferences?
Inspired by the “Art of Media
Buying” session at the last AAM conference, I’m curious to see examples of
surveys that seek to determine the media consumption/behavior of your
audiences. If you’ve developed a survey (or survey questions) that focus on
your audiences’ media preferences, would you mind sharing these with me?
Many thanks,
Christine
Christine Lee, Senior Marketing
Associate
Harry Ransom Center
The University of Texas at Austin
P.O. Box 7219
Austin, Texas 78713-7219
P: 512-471-2972
www.hrc.utexas.edu
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