Anne-Marie,
I am the Public Relations Coordinator at the Museum of Florida History and we too have scholarly exhibits. Our historians do the research and write most of the copy for the exhibits. Since I am the marketing person and it is my job to sell these exhibits and/or programs to the media and to the public, I work to find ways to make them appealing to the general public and to the media by finding an angle that would be more appealing to the public or one that they can relate too. We have experienced lack of interest on behalf of the public if programs or exhibits seem too academic (that is not to say that academic does not have its place too). Another way we have managed to keep the general public interested in the Museum of FL History and our programs is by having exhibits of “pop culture” included with our more serious scholarly ones. We find the “team” approach is the best way to plan and implement our projects. I can expound more on the team approach if you are not familiar with it. Examples I would mention to you would be the exhibit we have done on the history of the movie industry in Florida, the roots of blues music, and the beginnings of “rock & roll music in Florida. The public loved all of these exhibits and we brought in segments of the population that had never been to the museum before. I hope this might be of benefit to you.
Wanda Richey
Public Relations
Museum of Florida History
500 South Bronough Street
Tallahassee, FL 32399-0250
850.245.6400
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Does anyone have a process that
works? We are at an impasse between the scholars and the marketing-minded
folks, and our exhibitions are rather scholarly. I’d be grateful for any
advice. Anne-Marie Nolin Head of Communications Rubin T: 212-620-5000 Ext: 276
From:
pram-bounces+wrichey=dos.state.fl.us@listserve.com
[mailto:pram-bounces+wrichey=dos.state.fl.us@listserve.com] On Behalf Of Anne-Marie Nolin
Sent: Tuesday, December 09, 2008
2:29 PM
To: pram@listserve.com
Subject: [PRAM] Developing titles
for exhibitions