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How
do you track your institutional attendance and marketing/PR campaigns? I will taking
over this responsibility (three cheers for PRAM) and would like to know best practices
among my PRAM colleagues: 1.
What
info/stats besides attendance do you track 2.
How
do you tie-in marketing efforts: advertising and PR campaigns, promotions, viral,
and zip codes 3.
Who
do you share/report this info with and how often 4.
Software
and tools used Thanks!
Kipper
Lance Norton
Museum of Art Director
of Marketing & PR 1451 S.
Olive Ave West
Palm Beach, FL 33401 Ph:
561.832.5196 ext. 1137 fax:
561.659.3406 The Norton
Museum of Art is a Recipient of the 2008 Medal for Museum and Library Services Click here to learn about our current special exhibitions
on view! |