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Once or twice we have but generally no. I find the rate
discounts they claim to be able to deliver are often on gadget combinations of
times and spot lengths on air and placements in print/electronic. We value the personal relationship with our account executives
and over time have become the go-to people when they have remnants. We have
also been able to get more value out of promotions and tickets/comps by dealing
direct. From:
pram-bounces@listserve.com [mailto:pram-bounces@listserve.com] On Behalf Of ann
dickson Happy
New Year PRAMMERS! I
wanted to get a sense of how many of you utilize media planners/buyers in your
advertising campaigns. I am considering going that direction and would love to
get feedback from those of you who have used them – in particular if you felt
you got your money’s worth. I have a moderate ad budget and not sure if it’s
worth it…. Any
feedback welcome Thanks! Ann
Dickson Director
of Marketing and Communications Oakland
Museum of California 510-238-3403
phone "A New State of Mind" Oakland Museum of California Spring 2010 |