Re: [PRAM] media planning and buying

[Ellen Woodoff <ewoodoff@columbiamuseum.org>]

Title: Re: [PRAM] media planning and buying

Hi Ann,
We also do the buying ourselves, since we can get nonprofit ad rates. The time saved by working with a media buyer would be a nice, but not a luxury I can afford with my budget.
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Ellen Woodoff
Director of Marketing & Communications
Columbia Museum of Art
Main at Hampton streets, Columbia, SC
PO Box 2068, Columbia, SC, USA 29202
ewoodoff@columbiamuseum.org
P 803-343-2215
F 803-343-2150
columbiamuseum.org


Now on view!

Ansel Adams: Masterworks
Oct. 23 – Jan. 17
and
The Dorothy and Herb Vogel
Collection:
Fifty Works for Fifty States
Oct. 23 – Jan. 17

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From: Mark Albin <malbin@newarkmuseum.org>
Reply-To: PRAM <pram@listserve.com>
Date: Wed, 6 Jan 2010 15:00:33 -0500
To: PRAM <pram@listserve.com>
Subject: Re: [PRAM] media planning and buying

I have used media buying services via our Ad agencies and have found that my dollar goes further when I buy direct, especially in a buyers market.  If my budget was $12MM per year this might not necessarily be the case but at $500 - 750K annually I can select the media best suited to deliver our messages and negotiate better NFP rates without paying a commission.  You may need to spend a bit more time doing research but deals can be made if you know what you want, how and when to ask for them.  You also don't have to worry as much about last minute changes when required.  Buying services can offer discounts based upon their overall volume but I have found that I can get the priority placement I desire at comparable prices on my own.  That's my experience in the New York Metro Area.

Mark Albin
Deputy Director, Marketing and Public Relations
Newark Museum
49 Washington Street
Newark, New Jersey 07102
Phone: 973.596.6636
Fax: 973.642.0459
malbin@newarkmuseum.org <mailto:malbin@newarkmuseum.org>

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From: pram-bounces@listserve.com [mailto:pram-bounces@listserve.com] On Behalf Of ann dickson
Sent: Monday, January 04, 2010 2:12 PM
To: pram@listserve.com
Subject: [PRAM] media planning and buying

Happy New Year PRAMMERS!
 
I wanted to get a sense of how many of you utilize media planners/buyers in your advertising campaigns. I am considering going that direction and would love to get feedback from those of you who have used them – in particular if you felt you got your money’s worth. I have a moderate ad budget and not sure if it’s worth it….
 
Any feedback welcome
 
Thanks!
 
Ann Dickson
Director of Marketing and Communications
Oakland Museum of California
adickson@museumca.org
510-238-3403 phone
 
"A New State of Mind"
Oakland Museum of California
Spring 2010

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